Our Story

 

About Us

We design for you, to wear forever, in the journey of creating a meaningful relationship between you and your clothes. Soyou creates pieces inspired by life in nature.

Meet Marie

Soyou was born in 2021 in Dubai. Marie felt that she could recreate her lifestyle and transform it into pieces, that every woman would feel free to connect to moments of pure joy. Casual, easy to jump in and out. 

 - What if we could wear pieces that let us be free to feel loved by how comfortable we are, what if we go anywhere with clothes that allow us to feel the breeze and dance in the moment.

 Our Story

Soyou started from Marie’s love for simplistic and calm moments of life. She wanted Soyou to be a feeling, a warm hug, a moment of comfort in the morning. Pieces that go through every season, that bring mindfulness into people’s lives.

A place where women feel loved, a mission of care that transcends into Mother Nature.